[keep] afloat
1
to maintain financial stability or solvency
- Despite the economic downturn, the company managed to keep afloat by cutting costs and diversifying its revenue streams.
- The government provided emergency funding to help struggling businesses keep afloat during the pandemic.
- The nonprofit organization relies on donations to keep afloat and continue its important work in the community.
- The small bookstore struggled to keep afloat in the era of online retail giants.
- During tough times, it's important to find ways to keep afloat and weather the storm.